Choosing the right speaker is one of the most important factors for a successful event. Whether it’s a company anniversary, an executive conference, or a customer event, the speaker sets the tone, provides inspiration, and shapes the overall impression. But how do you find the right person for the job?
In this article, we’ll show you what to look for when choosing a speaker from the perspective of our speaker agency – and how we can help you do so.
How to find the right speaker for your event – with our support
- Clarify the goal and purpose of the event
Before selecting a speaker, one key question should be answered:
What should the presentation achieve?
Possible goals are:
- Inspiration: Showing new perspectives, questioning ways of thinking
- Motivation: Emotionally activating employees or teams
- Expert input: Convey current developments or trends in an understandable way
- Positioning: Strengthen your brand or values through external impulses
The more clearly the goal is defined, the easier the selection becomes – and the better we can suggest suitable personalities from our network.
- Understand the target audience
Not every speaker appeals to every target audience equally effectively. We help you clarify the following questions:
- Who is in the audience? (e.g., specialist audience, employees, customers, executives)
- What are the target group’s expectations?
- What language, tone, and depth are appropriate?
Our experience shows that speakers have the greatest impact when they not only deliver convincing content, but also fit the target group – linguistically, culturally, and personally.
- Relevance beats prominence
Well-known names can be impressive, but what matters is whether the speaker is a good fit for the topic, the target audience, and your company. That’s why we pay attention to:
- Subject matter expertise and industry experience
- Practical relevance and clear communication
- Authenticity and stage presence
As an agency, we don’t just recommend any old name, but specifically those speakers who can convey your message credibly and effectively.
- Suitability for your company
A professional presentation is not only informative, but also culturally compatible. This means:
The speaker respects your corporate values and communication culture
The language and examples are tailored to your industry and your employees
The tone is appropriate for your event – whether formal, relaxed, or inspiring
We ensure that the speaker and the company are on the same page in advance – through personal consultation and a thorough briefing.
- Choosing the right format
In addition to content and personality, the form of the presentation is also crucial. Together with you, we clarify:
Should the keynote take place on site, virtually, or in a hybrid format?
Is a classic presentation, an interview, or an interactive format more suitable?
Is a short impulse needed or a well-founded deep dive?
Our speakers are experienced in all common formats – and we advise you on which model is best suited to your goals.
- Our service: Personal, structured, professional
As an experienced speaker agency, we accompany you through the entire selection and booking process:
- Personal needs analysis and clarification of goals
- Tailored speaker suggestions from our network
- Organization of briefings and technical implementation
- Reliable support before, during, and after the event
- Replacement solutions in case of last-minute changes
You benefit from our market knowledge, our experience, and our understanding of quality—so that your event will be remembered fondly.
The right speaker makes all the difference
A strong speaker inspires, enthuses, and gets your message across. To achieve this, it takes not only charisma on stage, but also a structured selection process behind the scenes.
That’s exactly what we’re here for: we connect companies with the personalities that really suit them – in terms of content, personality, and strategy. Get in touch with us – we’ll be happy to advise you: or welcome@speakers-management.com