When planning an event, sooner or later a key question arises: What budget should I expect to pay for the speaker’s fee?
The answer: It depends – on the topic, level of recognition, format, and other factors.
As a speaker agency, we place great value on transparency and fairness. In this article, we provide you with a realistic overview of the typical cost factors – and show you how to get the most out of your budget.
An overview of speaker`s fee
- What are the usual price ranges?
Fees for professional speakers vary greatly. As a guide, it can be said that young talents, experienced experts, and prominent personalities each fall into different price ranges.
Instead of flat rates, what matters to us is: What do you need – and how can we achieve the best possible effect within your budget? We provide transparent and realistic advice on what is feasible within your budget.
- What factors influence the fee?
A speaker’s fee is made up of various components. Here are the most important ones:
a) Level of recognition: The higher the public visibility (e.g., TV presence, bestsellers, social media), the higher the fee is usually.
b) Experience and demand: Speakers who regularly appear before large companies or on international stages can charge higher fees – in line with their reputation and professionalism.
c) Topic and objective: Niche topics or highly specialized content (e.g., AI, change management, sustainability) often require in-depth expertise – and this is reflected in the price.
d) Duration and effort: A short keynote speech is to be evaluated differently than an individually prepared keynote with personal briefing and customization.
e) Format (live, hybrid, online): Virtual presentations do not require travel expenses and are often more cost-efficient – but only if they are professionally implemented.
f) Exclusivity or multiple use: If the presentation is recorded or used multiple times, for example, a media usage surcharge may apply.
- What is (not) included in the speaker`s fee?
The fee itself usually covers the following:
- Presentation service, including preparation and briefing
- Travel time or digital rehearsals, if applicable
- Basic materials such as presentations or handouts
The following are usually not included:
- Travel expenses (travel, flight, hotel)
- Special requests (e.g., customized workshops, additional appointments)
- Media usage rights (e.g., recording, further use)
We ensure clear cost transparency in advance – so you know exactly what to expect.
- Is a higher fee worth it?
A professional speaker is not cheap – but their performance can be priceless. Because a really good presentation:
- increases the impact and perception of your event
- inspires employees, managers, or customers in the long term
- provides impetus that resonates for a long time
- contributes to your corporate culture and brand image
That’s why we recommend viewing the speaker’s fee as a strategic investment, not just an event expense. We support you in achieving the maximum result within your financial means.
- What to do if you have a limited budget?
Even with a smaller budget, you can find strong speakers – if you choose carefully. We help you with:
- Suggestions from our network in various price ranges
- Alternatives such as moderation instead of a keynote speech
- Digital formats to reduce costs
- Combined offers (e.g., lecture + Q&A, lecture + workshop)
An honest budget discussion with us saves you time, effort, and unnecessary compromises.
Speaker fees are flexible – but never arbitrary
A speaker’s fee is determined by a variety of factors. It is important to remember that quality comes at a price – and clear communication protects against misunderstandings.
As a speaker agency, we ensure cost transparency, fair conditions, and recommendations that suit both your topic and your budget.
Feel free to contact us – we will find the right solution for your event: or