What is speaker scoring and why is it so valuable for speakers?
Many speakers know this feeling: you are passionate about your topics, you inspire your audience—and yet you still haven’t made your big breakthrough. Why?
Often it’s not because of your stage presence, but because of a lack of visibility, an unclear profile, or untapped potential in your public image.
This is exactly where speaker scoring comes in—an innovative evaluation system that creates clarity, compares self-image and external image, and enables the next step in development.
Speaker scoring – turning gut feelings into strategy
Instead of vague statements like “Something needs to be done about that,” speaker scoring provides a structured, honest, and fact-based assessment: Where do you really stand – in the market, in your image, in your marketing?
Scoring transforms classic onboarding into an inspiring strategy discussion. Together, we analyze what is already shining – and where targeted impetus is needed.
The questions behind this are specific:
- How strong is your website really?
- How visible and professional are your social media channels?
- Are there videos, photos, and testimonials that underscore your impact?
The seven pillars of the Speaker Score
The scoring consists of seven areas – with a maximum of 100 points:
- Website & Personal branding (20 points)
Clarity in positioning, compelling design, updated content, and good SEO foundation. - Social media presence (20 points)
Activity on LinkedIn, consistent content, engagement, and community building. - Videos & Speaker trailers (15 points)
Make your stage presence visible – through high-quality videos, trailers, and keynote excerpts. - Photos & Media material (10 points)
Professional portraits, stage images, and a compelling media kit. - References & Testimonials (15 points)
Trust through proven quality: customer testimonials, logos, big stages. - Topics & Positioning (10 points)
A clear thematic focus with a genuine unique selling point – instead of a hawker’s tray. - Bookability & Business structure (10 points)
Reliability in booking: price structure, contact persons, procedural documents, contracts.
What are the specific benefits of the scoring?
The scoring not only shows where you stand – above all, it shows where you can go.
It reveals which elements are already at a premium level – and which can be specifically strengthened. Perhaps all that is missing is a professional trailer. Or a clear thematic focus. Or a neatly structured booking document.
The evaluation at a glance:
- 90–100 points: Excellent – ready for premium stages
- 70–89 points: Good foundation – with targeted refinement for a breakthrough
- 50–69 points: Solid – still lacking profile for the market
- Below 50 points: Restart or relaunch urgently recommended
A tool for speakers & agencies
Scoring is also a real game changer for speaker agencies and management: it creates transparency, saves time – and makes development needs visible at a glance. For both sides, it is the perfect basis for successful cooperation on an equal footing.
Whether social media coaching, new photos or a complete rebranding process – scoring shows where the journey can take you. And what it takes to get there.
Speaker scoring: your compass to the next level
If you would like to know how you currently appear on the market – and what levers will take you into the premium league of speakers, please sign up for your personal check-up: office@speakers-management.com